Pink Tax: A Financial Burden on Women


The pink tax isn't a federal tax that affects your income tax refund, but it's a form of unequal pricing that impacts millions of women's personal finances.

Feminine hygiene products, vital necessities for many women, face an extra burden in the form of sales tax. While items like groceries and medicine are exempt from sales tax in many states, feminine products are often considered luxury items. This discrepancy in taxation, coupled with the fact that products designed for women tend to come with higher price tags, has given rise to what is known as "the pink tax." As we celebrate International Women's Month, let’s shed light on the financial impact of this “tax”. 

What is "Pink" Tax?

"Pink" is more than just a color. It's a marketing strategy frequently used by manufacturers to brand products designed for women. This marketing tactic, unfortunately, often translates into higher costs for products simply because of their color and target market.  The pink tax isn't confined to feminine care products alone. Over the years, advocacy groups have highlighted various examples of pricing discrimination affecting goods and services:

  • Higher Costs for Women's Clothing Care: Dry-cleaning or tailoring costs for women's clothing tend to be higher.
  • Price Discrepancies in Personal Care Products: Products like women's razors, shampoos, and deodorants are often not only pricier but also come in smaller sizes compared to similar products marketed towards men.
  • Toys and Equipment: Even toys and equipment marketed to girls, such as pink bikes, scooters, and helmets, can cost more than identical red or blue versions.

State Laws Addressing the Pink Tax

Thankfully, more than twenty states have taken steps to address the pink tax. In 2020, Ohio joined this list by eliminating the pink tax within its borders. However, there's no federal ban on the pink tax. The Pink Tax Repeal Act has been presented in Congress multiple times, yet it hasn't garnered enough support to pass through the U.S. House of Representatives and the U.S. Senate.

The Financial Impact of Gender Price Discrimination

Studies reveal that gender price discrimination can have significant practical, physical, and financial consequences for women. Despite strides towards equality, women still earn about twenty percent less than men, as data from the Economic Policy Institute suggests. A study conducted in New York found that, on average, women's products are priced thirteen percent higher than similar men's products. When essential items are taxed as luxury items, this disparity can hit women's wallets hard.


The pink tax isn't just a matter of pricing—it's a financial issue with real-world implications. From the extra costs on feminine hygiene products to the higher prices of everyday items like razors and clothing, women often find themselves paying more. While progress has been made at the state level, a federal solution is still out of reach. Awareness of the pink tax is crucial in the journey toward fairer pricing and financial equity. 




DJL Accounting & Consulting Group, Inc.
1570 South Canfield-Niles Road #C102
Youngstown, Ohio 44515 

Phone:  330 779 0781



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